It was really important for SocialWire to make ad creation process as much as simple and useful. Because, the product has unique features and innovations and it could cause some problems. We have done lots of iterations and finally we finalize the design. The first thing you can realize is the creation steps. Separating the creation flow into steps make users feel that the form they need to fill out is very short. Icons and expandable sections makes navigation very easy. The output in some cases given by lightboxes to keep user in the same page. I have tried to keep my design simple and used flat style. Enjoy.